Lost in the Supermarket

The Clash

Transposer:

I'm all lost in the supermarket. I can no longer shop happily. I came in here for the special offer, a guar-an-teed per-so-nal-i-ty. I wasn't born so much as I fell out. Nobody seemed to notice me. We had a hedge back home in the suburb, over which I never could see. I heard the people who live on the ceiling scream and fight most scarily. Hearing that noise was my first ever feeling! That's how it's been all around me. I'm all lost in the supermarket. I can no longer shop happily. I came in here for the special offer, a guar-an-teed per-so-nal-i-ty. I'm all tuned in, I see all the programs. I save coupons from packets of tea. I've got my giant hit discotheque album! I empty a bottle, I feel a bit free. The kids in halls and the pipes in the walls make me noises for company. Long distance callers make long distance calls! And the silence makes me lonely. I'm all lost in the supermarket. I can no longer shop happily. I came in here for the special offer, a guar-an-teed per-so-nal-i-ty. No, it's not here. It disap- -peared. I'm all lost.. I'm all lost. (I'm all lost) I'm all lost. (I'm all lost) (...)

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Cette chanson évoque le sentiment de désorientation et d'aliénation dans un monde de consommation. Le protagoniste se trouve perdu dans un supermarché, incapable de profiter de ses achats, cherchant désespérément quelque chose de personnel et authentique. Il se sent comme un étranger, né dans une indifférence générale, et son environnement lui rappelle une certaine mélancolie. Le supermarché devient une métaphore de la société moderne, où les gens s’isolent malgré l'abondance. Les bruits environnants, à la fois familiers et troublants, représentent une solitude accrue, soulignant l'angoisse de se sentir incompris et déconnecté. Le récit dépeint une lutte intérieure pour trouver un sens dans un monde où tout semble superficiel.

Le Chansonnier